The Avengers Opens May 4th – 3 Weeks Before School Is Out!
Look, I can’t wait for The Avengers, it can’t get here soon enough, but it shouldn’t get here until May 25th. You can’t wear white and you can’t call a movie a “Summer” movie until Memorial Day. It is an unwritten law (well, its been written often, there is merely no authority behind the writing). The movie studios don’t care about rules. They don’t care that it is hard enough to keep kids focussed through May without adding their wanting to go see Iron Man fight Loki and the Skrulls (yes, I know Wedon has come out and said that they are not the Skrulls, I’m just not sure I believe him). Since 1983, when Return of the Jedi launched summer by dominating the box office, Memorial Day weekend’s big movie was something to look forward to, like going to the pool or sleeping in on a Monday or having no homework.
So, who is to blame for this? Well, many point to The Mummy Returns in 2001, which was released on the first weekend of May, but I look at the next year. Sony Pictures released a little movie called Spider-Man on May 3, 2002 and forever more the summer movie season has started on the first weekend of May. I hope you can sleep at night Sam Raimi.